Thursday, January 22, 2009

Vero Profumo Rubj- Prozac In A Bottle


It's January. The new year is not nearly as exciting as it seemed last month, Valentine's Day is still weeks away, and no matter what the rodent from Pennsylvania is going to say on February 2nd, we still have a couple of months of insanely cold days, dirty snow and icy roads ahead of us.

Am I depressing you? I know I've got a raging case of the ho-hums, the doldrums and the "why don't I just move to L.A.?" all wrapped into one. This calls for some serious sunshine-in-a-bottle, and my current pick in the category is Rubj, Vero Kern's creation.

I was not supposed to like it. A white floral, quite heavy on the jasmine, is not something I'd necessarily choose to wear. But there's something in Rubj that seems to speak to many and triggers many different interpretations of this scent (just check the list of other bloggers' reviews at the end of the post).

What I'm getting varies on the day and the weather. I wore it on some of the hottest and most humid days last summer and felt like I was entering a greenhouse, full of lush blooms. There was more than a hint of tuberose, though I couldn't find Queen T in any list of notes. It almost felt protective, a barrier between my skin and the poisonous air. But in winter, Rubj feels like a promise. It's still opulent and petal-like, a good reminder of days to come. And it's such a happy scent, full of sunshine, thanks to the orange blossom, and very much alive. The jasmine is all flesh and blood (a nice way to say indolic, I guess) and makes one feel very much alive even before the musk makes appearance. I'm not sure what kind of musk it is, but I wouldn't be surprised if it's somewhat related to the one in CB Musk, since my skin makes it sweet with a berry note. The musk is not overly strong, it's just makes the scent more rounded and grounds the flowers so they don't shriek like too many orange blossom-jasmine combos.

Skin chemistry makes a huge difference here: I had my mom try it last summer, and on her the flowers were more light and airy and the whole thing far less carnal than what I'm experiencing. She wears white florals a lot better than me, so no surprises here, except for the fact we both like Rubj, just for different reasons.

All three Vero Profumo's creations (Kiki and Onda are the other ones) are in parfum concentration, strong and extremely long lasting. The sillage will not clear the room as long as it's sanely applied. Can this be worn by a man? Yes. See Nathan's review below.

More reviews of Rubj can be found here:
Tom for Perfume Smellin' things
Nathan Branch
Perfume Shrine
Legerdenez
SakeCat
Perfume Posse
Vetivresse

And in The Guide, Luca Turin smells rose in Rubj. I have no idea what he's talking about, but if any of you got a rose, please say so and I'll try harder...

Rubj ($185 for 7.5 ml, as well as Kiki and Onda) is available in the US from Luckyscent. It can also be purchased directly from Vero's web site, where there's also an excellent sample set of all three.

art: A White Day by Victoria Montesinos.

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