Monday, April 20, 2009

Zoya Nail Polish Summer 2009- Cruel Summer


Zoya is bringing the 80s back with the Ooh-La-La collection for summer 2009. Four of the colors, the ultra-bright ones, have a distinct neon finish that calls to mind the matching socks, rubber bracelets and scrunchies of yore. The polish colors are as summery and fun as can get, but I'm getting the feeling those among us who've been there the first time around, might not be the target audience for Ooh-La-La. The other two colors, Dita and America, aren't exactly shy violets, either, but they are easier to wear. America, a deep watermelon shade is my favorite and the one I'm more likely to reach for. It's pretty and I can almost pull it off, but it's so strong and bright I ended up feeling a bit too self conscious wearing it in polite company.

La-Di-Da is the metallic option. Nobody does blue and green nail polish as well as Zoya. If that's your thing, you're going to enjoy Tallulah and Midori with their Mediterranean summer vibe. I pick the more conservative Emme and Ginessa for a pretty pedicure to go with fun sandals.

As always, Zoya nail polish is made without the big bad three: toluene, formaldehyde, and DBP (phthalates) , the worst of chemicals. The quality is wonderful: two coats give the exact color you see in the bottle, and even the cream formula dried up quickly and didn't budge for five days. I actually took it off before there were any signs of wear and tear.

And here are a couple of reasons to be wary of the 80s:




Zoya summer 2009 collection ($6 per bottle) is available online, from the company's web site. I received it as a PR freebie.

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