Or: How to lose potential clients and alienate a blogger or two
Apparently, I'm lacking sass. Because I'm Jewish (it's the nose, I'm telling you). But don't fret. A press release from the PR company that handles makeup artist Ramy Gafni and his product line has the cure for me: A pink lipstick.
Confused? Don't be. Here's the brilliant pitch I received today:
Seriously?
Would the lipstick make me tall and blonde? Is it going to make my nose smaller? Should I change my blog's name to something sexier for the sake of Jewish boys who dream of Shiksas?
Does anyone really think that it's a good idea to push a product with the message that one needs to hide/change/deny their heritage in order to look more appealing?
(At least they didn't mention gefilte fish. We should all be thankful)
I was asked earlier today if I'm offended by this spiel. I'm not. Ramy Gafny is Jewish and I doubt he or anyone at the PR firm had any bad intentions. I just find the whole thing beyond stupid. And challa has too many carbs, anyway.
Edited to add: Follow Up (and more bad marketing) here.
Image: from Segment no. 3 of New York Stories, Woody Allen's Oedipus Wrecks. The Jewish mother appears in the sky to berate her son until his relationship with the shiksa (Mia Farrow) falls apart and he replaces her with a Jewish psychic (Julie Kavner). Woody has made a career of lusting after blonde shiksas only to marry Soon-Yi.
Apparently, I'm lacking sass. Because I'm Jewish (it's the nose, I'm telling you). But don't fret. A press release from the PR company that handles makeup artist Ramy Gafni and his product line has the cure for me: A pink lipstick.
Confused? Don't be. Here's the brilliant pitch I received today:
What Do A Male Makeup Artist And Jewish Author Have In Common?
Author Taps Makeup Guru RAMY For Creative Spark, Inspires Limited Edition Lipstick
Do Shiksas really have more fun? Ramy Gafni, NYC’s celebrity makeup artist and brow guru thinks so. He has partnered with author Laurie Graff, to create a limited edition Shiksa Goddess Lipstick to coincide with the debut of Graff’s novel The Shiksa Syndrome. This lipstick has so much sass, you are sure to forget about the Challah!
SHIKSA: n. Yiddish
1. A non – Jewish woman
2. A quintessential blonde beauty
3. The polar opposite of the quintessential Jewish mother
4. A type of woman who instills deep longing in Jewish men
5. A Jewish boy’s dream
6. A Jewish girl’s nightmare
Seriously?
Would the lipstick make me tall and blonde? Is it going to make my nose smaller? Should I change my blog's name to something sexier for the sake of Jewish boys who dream of Shiksas?
Does anyone really think that it's a good idea to push a product with the message that one needs to hide/change/deny their heritage in order to look more appealing?
(At least they didn't mention gefilte fish. We should all be thankful)
I was asked earlier today if I'm offended by this spiel. I'm not. Ramy Gafny is Jewish and I doubt he or anyone at the PR firm had any bad intentions. I just find the whole thing beyond stupid. And challa has too many carbs, anyway.
Edited to add: Follow Up (and more bad marketing) here.
Image: from Segment no. 3 of New York Stories, Woody Allen's Oedipus Wrecks. The Jewish mother appears in the sky to berate her son until his relationship with the shiksa (Mia Farrow) falls apart and he replaces her with a Jewish psychic (Julie Kavner). Woody has made a career of lusting after blonde shiksas only to marry Soon-Yi.
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