Are Bloggers The New Black?

I wasn't around this Fashion Week. My brother-in-law, the Blond's little brother, got married last week, so we were away for the entire time. I missed all the shows, parties and events, not to mention FNO festivities. I was a little disappointed, but in the grand scheme of things it didn't really matter. I saw the photos on WWD, skimmed some articles and took a couple of notes for future reference. I admit to not reading 95% of the PR emails giving detailed breakdowns of hair and makeup looks from the shows. I don't post this stuff, after all, and I doubt most of my readers are losing sleep trying to figure out how to recreate this:

Or this:

Something that has become very clear in recent years, though, is that bloggers (fashion, beauty, hair or nail) are now an integral part of the scene. It makes sense, after all. Why should we wait for the magazines (and incestuous relationship with various corporations) to tell us what's going on? I'm not sure why Abe Gurko of I Mean... What?!?, a fashion/pop culture bloggers who is even crankier than me, was surprised:

Leading up to fashion week I was inundated with news about fashion bloggers. New ones, old ones, newly famous ones, bloggers photographed by Anna Wintour, a blogger that actually hired a publicist, others touting their front row-ness, bloggers who were cast in ad campaigns, bloggers sponsored by major fashion brands, bloggers with capsule collections, bloggers hosting events…and then I realized…that fashion bloggers are the new black. And that’s not necessarily a good thing.


The phenomenon of fashion bloggers rising to power has surprised me as much as it has magazine publishers. Who would have thunk that in many cases bloggers would be deemed more relevant than established fashion editors; replacing them in the front row and dressed up as the new guard?

Abe is worried this might be a passing fad. I'm not sure why, really. The world and the media have shifted in a very fundamental way. It will take years until we will be able to fully assess the change and the depth of its impact. I don't know where we go from here, but definitely not away. Black is black, no matter who brings you the commentary on how to wear it, and I plan to stay around and tell you which lipstick goes best with it.

Top photo: myvintagevogue.com
Fashion Week photos: WWD

Are Bloggers The New Black?

I wasn't around this Fashion Week. My brother-in-law, the Blond's little brother, got married last week, so we were away for the entire time. I missed all the shows, parties and events, not to mention FNO festivities. I was a little disappointed, but in the grand scheme of things it didn't really matter. I saw the photos on WWD, skimmed some articles and took a couple of notes for future reference. I admit to not reading 95% of the PR emails giving detailed breakdowns of hair and makeup looks from the shows. I don't post this stuff, after all, and I doubt most of my readers are losing sleep trying to figure out how to recreate this:

Or this:

Something that has become very clear in recent years, though, is that bloggers (fashion, beauty, hair or nail) are now an integral part of the scene. It makes sense, after all. Why should we wait for the magazines (and incestuous relationship with various corporations) to tell us what's going on? I'm not sure why Abe Gurko of I Mean... What?!?, a fashion/pop culture bloggers who is even crankier than me, was surprised:

Leading up to fashion week I was inundated with news about fashion bloggers. New ones, old ones, newly famous ones, bloggers photographed by Anna Wintour, a blogger that actually hired a publicist, others touting their front row-ness, bloggers who were cast in ad campaigns, bloggers sponsored by major fashion brands, bloggers with capsule collections, bloggers hosting events…and then I realized…that fashion bloggers are the new black. And that’s not necessarily a good thing.


The phenomenon of fashion bloggers rising to power has surprised me as much as it has magazine publishers. Who would have thunk that in many cases bloggers would be deemed more relevant than established fashion editors; replacing them in the front row and dressed up as the new guard?

Abe is worried this might be a passing fad. I'm not sure why, really. The world and the media have shifted in a very fundamental way. It will take years until we will be able to fully assess the change and the depth of its impact. I don't know where we go from here, but definitely not away. Black is black, no matter who brings you the commentary on how to wear it, and I plan to stay around and tell you which lipstick goes best with it.

Top photo: myvintagevogue.com
Fashion Week photos: WWD

Are Bloggers The New Black?

I wasn't around this Fashion Week. My brother-in-law, the Blond's little brother, got married last week, so we were away for the entire time. I missed all the shows, parties and events, not to mention FNO festivities. I was a little disappointed, but in the grand scheme of things it didn't really matter. I saw the photos on WWD, skimmed some articles and took a couple of notes for future reference. I admit to not reading 95% of the PR emails giving detailed breakdowns of hair and makeup looks from the shows. I don't post this stuff, after all, and I doubt most of my readers are losing sleep trying to figure out how to recreate this:

Or this:

Something that has become very clear in recent years, though, is that bloggers (fashion, beauty, hair or nail) are now an integral part of the scene. It makes sense, after all. Why should we wait for the magazines (and incestuous relationship with various corporations) to tell us what's going on? I'm not sure why Abe Gurko of I Mean... What?!?, a fashion/pop culture bloggers who is even crankier than me, was surprised:

Leading up to fashion week I was inundated with news about fashion bloggers. New ones, old ones, newly famous ones, bloggers photographed by Anna Wintour, a blogger that actually hired a publicist, others touting their front row-ness, bloggers who were cast in ad campaigns, bloggers sponsored by major fashion brands, bloggers with capsule collections, bloggers hosting events…and then I realized…that fashion bloggers are the new black. And that’s not necessarily a good thing.


The phenomenon of fashion bloggers rising to power has surprised me as much as it has magazine publishers. Who would have thunk that in many cases bloggers would be deemed more relevant than established fashion editors; replacing them in the front row and dressed up as the new guard?

Abe is worried this might be a passing fad. I'm not sure why, really. The world and the media have shifted in a very fundamental way. It will take years until we will be able to fully assess the change and the depth of its impact. I don't know where we go from here, but definitely not away. Black is black, no matter who brings you the commentary on how to wear it, and I plan to stay around and tell you which lipstick goes best with it.

Top photo: myvintagevogue.com
Fashion Week photos: WWD

In His Words: Perez On Blogging

Think what you may about Perez Hilton, he is a phenomenon and sets the standards for what is successful blogging. Click on this link to watch a clip of an interview he gave last Friday.


Image: Perez Hilton

In His Words: Perez On Blogging

Think what you may about Perez Hilton, he is a phenomenon and sets the standards for what is successful blogging. Click on this link to watch a clip of an interview he gave last Friday.


Image: Perez Hilton

In His Words: Perez On Blogging

Think what you may about Perez Hilton, he is a phenomenon and sets the standards for what is successful blogging. Click on this link to watch a clip of an interview he gave last Friday.


Image: Perez Hilton

No, mascara didn't make me do it: My response to the NY Times article

In a display of brave and brilliant journalism, the NY Time has uncovered the truth about beauty bloggers: We get free samples!

Take a second to absorb the fact. I'll wait.

This comes after an interesting week for bloggers in the media. First there was that WWD article in which a rep for Sephora told us we must have the right credentials in order to to express our opinions. Then came Target, announcing they do not respond to inquiries from bloggers and only willing to deal with the traditional media.

But it was Thursday's article by Kayleen Schaefer that has managed to get to us. Being portrayed as a group of opportunistic gold diggers was especially insulting in the wake of all the coverage from Sundance Festival. You know what I'm talking about: the gossip blogs kept running pictures of the most loathsome D-listers posing with loot from various "gifting suits", while the previous prestige of the Utah event flew out of the window. So, let's face it: having parallels drawn between Kim Kardashian and me was not exactly the highlight of my week.

I started this blog nearly two years ago because I felt I had something to say. There were already about two dozen successful beauty blogs around in early 2006, but after reading them for months, it seemed to me that I had a somewhat unique point of view and was eager to express it, even though I wasn't exactly sure who might be interested in reading it.

Somehow I found an audience, and as it grew and as my name got out there, I was found by various companies and PR reps who offered me samples.

Now, let's make a couple of things clear:
*I have never ever made the first contact or reached out to a company.
*I have never asked, nor have I begged, for a freebie.

I still buy the majority of the items you read about here. I do accept products to test and in most cases write about them. I also review things I get as a gift-with-purchase during beauty events at my favorite stores, samples that a nice sales assistant tosses into my shopping bag and beauty items that I get as gifts from friends and relatives.

While I don't put a disclaimer in each post, I don't hide the fact that some products were sent to me for review (if you want to know, just ask). I try to make my writing interesting and not formulaic, while offering as much information about the pros and cons of each cream and makeup item. Getting something for free doesn't make me blind, and I've written when a face cream I was sent made me break out, when an eye shadow creased and flaked or when a body butter left skid marks on my sheets.

I also make it a point to say again and again that while I have some holy grail products, they come from different companies, and even my favorites have their stinkers here and there. I wasn't shy telling the world what I thought about Lancome's dead-people-lips Proenza Pink, an opinion that actually made its way to the NY times. Same goes for that ridiculous Smashbox mood blush, O-Glow.

In case anyone wondered, there's no "hand that feeds me perfume", and when it comes down to fragrance, I buy most of the high-end samples I write about. In some cases I even used my middle name in those purchases, so that a perfumer wouldn't know who I was and wouldn't feel pressured to give me anything for free.

The idea that my opinion on a company can be bought with a free mascara or shampoo is insulting. Not just to me but also to my readers. I like what works for me, and if I don't you'll hear all the reasons why. Laurice Rahme can show up on my doorstep in person with a basket full of kittens (that's the real way to my heart, not lip gloss), but I still think of her company, Bond no. 9, as shady.

I don't take advertisement, never sell posts and all requests to "help promote" whatever product or service (I kid you not. I get these kind of emails every day) are politely but firmly declined and I also tell them why. As for big swag, I was never offered any, and the one time someone wanted to send me a purse I had to tell them their stuff was really not to my taste (it was ugly as hell).

The point of all this is that I write for fun, and only about what interests me. If "notoriety" means receiving feedback and communicating with readers, then yes, I love it. If you mean coloring my hair blue and playing Perez Hilton on TV, then not so much.

Images of Gary Coleman and his loot at Sundance: Quick's Catch Up

No, mascara didn't make me do it: My response to the NY Times article

In a display of brave and brilliant journalism, the NY Time has uncovered the truth about beauty bloggers: We get free samples!

Take a second to absorb the fact. I'll wait.

This comes after an interesting week for bloggers in the media. First there was that WWD article in which a rep for Sephora told us we must have the right credentials in order to to express our opinions. Then came Target, announcing they do not respond to inquiries from bloggers and only willing to deal with the traditional media.

But it was Thursday's article by Kayleen Schaefer that has managed to get to us. Being portrayed as a group of opportunistic gold diggers was especially insulting in the wake of all the coverage from Sundance Festival. You know what I'm talking about: the gossip blogs kept running pictures of the most loathsome D-listers posing with loot from various "gifting suits", while the previous prestige of the Utah event flew out of the window. So, let's face it: having parallels drawn between Kim Kardashian and me was not exactly the highlight of my week.

I started this blog nearly two years ago because I felt I had something to say. There were already about two dozen successful beauty blogs around in early 2006, but after reading them for months, it seemed to me that I had a somewhat unique point of view and was eager to express it, even though I wasn't exactly sure who might be interested in reading it.

Somehow I found an audience, and as it grew and as my name got out there, I was found by various companies and PR reps who offered me samples.

Now, let's make a couple of things clear:
*I have never ever made the first contact or reached out to a company.
*I have never asked, nor have I begged, for a freebie.

I still buy the majority of the items you read about here. I do accept products to test and in most cases write about them. I also review things I get as a gift-with-purchase during beauty events at my favorite stores, samples that a nice sales assistant tosses into my shopping bag and beauty items that I get as gifts from friends and relatives.

While I don't put a disclaimer in each post, I don't hide the fact that some products were sent to me for review (if you want to know, just ask). I try to make my writing interesting and not formulaic, while offering as much information about the pros and cons of each cream and makeup item. Getting something for free doesn't make me blind, and I've written when a face cream I was sent made me break out, when an eye shadow creased and flaked or when a body butter left skid marks on my sheets.

I also make it a point to say again and again that while I have some holy grail products, they come from different companies, and even my favorites have their stinkers here and there. I wasn't shy telling the world what I thought about Lancome's dead-people-lips Proenza Pink, an opinion that actually made its way to the NY times. Same goes for that ridiculous Smashbox mood blush, O-Glow.

In case anyone wondered, there's no "hand that feeds me perfume", and when it comes down to fragrance, I buy most of the high-end samples I write about. In some cases I even used my middle name in those purchases, so that a perfumer wouldn't know who I was and wouldn't feel pressured to give me anything for free.

The idea that my opinion on a company can be bought with a free mascara or shampoo is insulting. Not just to me but also to my readers. I like what works for me, and if I don't you'll hear all the reasons why. Laurice Rahme can show up on my doorstep in person with a basket full of kittens (that's the real way to my heart, not lip gloss), but I still think of her company, Bond no. 9, as shady.

I don't take advertisement, never sell posts and all requests to "help promote" whatever product or service (I kid you not. I get these kind of emails every day) are politely but firmly declined and I also tell them why. As for big swag, I was never offered any, and the one time someone wanted to send me a purse I had to tell them their stuff was really not to my taste (it was ugly as hell).

The point of all this is that I write for fun, and only about what interests me. If "notoriety" means receiving feedback and communicating with readers, then yes, I love it. If you mean coloring my hair blue and playing Perez Hilton on TV, then not so much.

Images of Gary Coleman and his loot at Sundance: Quick's Catch Up

No, mascara didn't make me do it: My response to the NY Times article

In a display of brave and brilliant journalism, the NY Time has uncovered the truth about beauty bloggers: We get free samples!

Take a second to absorb the fact. I'll wait.

This comes after an interesting week for bloggers in the media. First there was that WWD article in which a rep for Sephora told us we must have the right credentials in order to to express our opinions. Then came Target, announcing they do not respond to inquiries from bloggers and only willing to deal with the traditional media.

But it was Thursday's article by Kayleen Schaefer that has managed to get to us. Being portrayed as a group of opportunistic gold diggers was especially insulting in the wake of all the coverage from Sundance Festival. You know what I'm talking about: the gossip blogs kept running pictures of the most loathsome D-listers posing with loot from various "gifting suits", while the previous prestige of the Utah event flew out of the window. So, let's face it: having parallels drawn between Kim Kardashian and me was not exactly the highlight of my week.

I started this blog nearly two years ago because I felt I had something to say. There were already about two dozen successful beauty blogs around in early 2006, but after reading them for months, it seemed to me that I had a somewhat unique point of view and was eager to express it, even though I wasn't exactly sure who might be interested in reading it.

Somehow I found an audience, and as it grew and as my name got out there, I was found by various companies and PR reps who offered me samples.

Now, let's make a couple of things clear:
*I have never ever made the first contact or reached out to a company.
*I have never asked, nor have I begged, for a freebie.

I still buy the majority of the items you read about here. I do accept products to test and in most cases write about them. I also review things I get as a gift-with-purchase during beauty events at my favorite stores, samples that a nice sales assistant tosses into my shopping bag and beauty items that I get as gifts from friends and relatives.

While I don't put a disclaimer in each post, I don't hide the fact that some products were sent to me for review (if you want to know, just ask). I try to make my writing interesting and not formulaic, while offering as much information about the pros and cons of each cream and makeup item. Getting something for free doesn't make me blind, and I've written when a face cream I was sent made me break out, when an eye shadow creased and flaked or when a body butter left skid marks on my sheets.

I also make it a point to say again and again that while I have some holy grail products, they come from different companies, and even my favorites have their stinkers here and there. I wasn't shy telling the world what I thought about Lancome's dead-people-lips Proenza Pink, an opinion that actually made its way to the NY times. Same goes for that ridiculous Smashbox mood blush, O-Glow.

In case anyone wondered, there's no "hand that feeds me perfume", and when it comes down to fragrance, I buy most of the high-end samples I write about. In some cases I even used my middle name in those purchases, so that a perfumer wouldn't know who I was and wouldn't feel pressured to give me anything for free.

The idea that my opinion on a company can be bought with a free mascara or shampoo is insulting. Not just to me but also to my readers. I like what works for me, and if I don't you'll hear all the reasons why. Laurice Rahme can show up on my doorstep in person with a basket full of kittens (that's the real way to my heart, not lip gloss), but I still think of her company, Bond no. 9, as shady.

I don't take advertisement, never sell posts and all requests to "help promote" whatever product or service (I kid you not. I get these kind of emails every day) are politely but firmly declined and I also tell them why. As for big swag, I was never offered any, and the one time someone wanted to send me a purse I had to tell them their stuff was really not to my taste (it was ugly as hell).

The point of all this is that I write for fun, and only about what interests me. If "notoriety" means receiving feedback and communicating with readers, then yes, I love it. If you mean coloring my hair blue and playing Perez Hilton on TV, then not so much.

Images of Gary Coleman and his loot at Sundance: Quick's Catch Up

Beauty Blogs Making Headlines

Women's Wear Daily has a semi-interesting article about beauty blogs, their growing influence on consumers and the way companies, retailers and traditional media are coping with us. Some are learning to live with it and even develop respect for independent opinions, others are launching their own blogs, trying to reach out more directly by skipping the usual purple prose of an ad campaign.

Here's the link, but you need a subscription to read the full article.

I had to stifle a little giggle when reading this quote by Stacy Baker, editorial director of Sephora: "A blogger has to know what she's talking about and have the résumé — or at least citations — to backbone her opinion,".
(For the record: My issue with Sephora was never with their beauty products, of which they still offer a great selection. My gripe is with their perfume department that is sinking deeper and deeper into the realms of Pink Sugar and the lowest common denominator)

What do you think? What bothers you more: lack of formal beauty credentials or the obvious obligation traditional media has to its advertisers?


Image: The Little Writer by Raccoon with a Cigar, from deviantArt

Beauty Blogs Making Headlines

Women's Wear Daily has a semi-interesting article about beauty blogs, their growing influence on consumers and the way companies, retailers and traditional media are coping with us. Some are learning to live with it and even develop respect for independent opinions, others are launching their own blogs, trying to reach out more directly by skipping the usual purple prose of an ad campaign.

Here's the link, but you need a subscription to read the full article.

I had to stifle a little giggle when reading this quote by Stacy Baker, editorial director of Sephora: "A blogger has to know what she's talking about and have the résumé — or at least citations — to backbone her opinion,".
(For the record: My issue with Sephora was never with their beauty products, of which they still offer a great selection. My gripe is with their perfume department that is sinking deeper and deeper into the realms of Pink Sugar and the lowest common denominator)

What do you think? What bothers you more: lack of formal beauty credentials or the obvious obligation traditional media has to its advertisers?


Image: The Little Writer by Raccoon with a Cigar, from deviantArt

Beauty Blogs Making Headlines

Women's Wear Daily has a semi-interesting article about beauty blogs, their growing influence on consumers and the way companies, retailers and traditional media are coping with us. Some are learning to live with it and even develop respect for independent opinions, others are launching their own blogs, trying to reach out more directly by skipping the usual purple prose of an ad campaign.

Here's the link, but you need a subscription to read the full article.

I had to stifle a little giggle when reading this quote by Stacy Baker, editorial director of Sephora: "A blogger has to know what she's talking about and have the résumé — or at least citations — to backbone her opinion,".
(For the record: My issue with Sephora was never with their beauty products, of which they still offer a great selection. My gripe is with their perfume department that is sinking deeper and deeper into the realms of Pink Sugar and the lowest common denominator)

What do you think? What bothers you more: lack of formal beauty credentials or the obvious obligation traditional media has to its advertisers?


Image: The Little Writer by Raccoon with a Cigar, from deviantArt