Women's Wear Daily has a semi-interesting article about beauty blogs, their growing influence on consumers and the way companies, retailers and traditional media are coping with us. Some are learning to live with it and even develop respect for independent opinions, others are launching their own blogs, trying to reach out more directly by skipping the usual purple prose of an ad campaign.
Here's the link, but you need a subscription to read the full article.
I had to stifle a little giggle when reading this quote by Stacy Baker, editorial director of Sephora: "A blogger has to know what she's talking about and have the résumé — or at least citations — to backbone her opinion,".
(For the record: My issue with Sephora was never with their beauty products, of which they still offer a great selection. My gripe is with their perfume department that is sinking deeper and deeper into the realms of Pink Sugar and the lowest common denominator)
What do you think? What bothers you more: lack of formal beauty credentials or the obvious obligation traditional media has to its advertisers?
Image: The Little Writer by Raccoon with a Cigar, from deviantArt
Here's the link, but you need a subscription to read the full article.
I had to stifle a little giggle when reading this quote by Stacy Baker, editorial director of Sephora: "A blogger has to know what she's talking about and have the résumé — or at least citations — to backbone her opinion,".
(For the record: My issue with Sephora was never with their beauty products, of which they still offer a great selection. My gripe is with their perfume department that is sinking deeper and deeper into the realms of Pink Sugar and the lowest common denominator)
What do you think? What bothers you more: lack of formal beauty credentials or the obvious obligation traditional media has to its advertisers?
Image: The Little Writer by Raccoon with a Cigar, from deviantArt
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